Step 1: Read a bunch of stories from classic literature and biographies.
Step 2: Find a unifying moral or lesson.
Step 3: Make sure the moral ideologically aligns with the target audience. (Readers want their beliefs and biases confirmed.) If it doesn't, return to Step 1.
Step 4: Cherry pick academic research that proves your moral.
Step 5: Write a 200 page book filled with stories, examples, and research that proves the moral.